Oscar’s Pizza Brand Refresh
Client: Oscar’s Pizza
Service: Brand Identity, Visual Language, Brand Guidelines
Oscar’s Pizza is a true Cambridge institution, known for serving up delicious Neapolitan style pizza and opening a string of successful spots over the years. As the brand continued to grow, Oscar came to us for a full identity refresh that could match the evolution of both his food and his story.
We started by reimagining the logo, giving it a playful twist, a pizza with a missing slice. This simple yet distinctive symbol became the foundation of a fresh visual language that could scale and adapt across everything from signage to socials.
From there we developed comprehensive brand guidelines that informed every touchpoint: menus, merchandise, physical spaces, website design and content creation. The result is a flexible and confident brand identity that reflects Oscar’s journey.
