We crafted a strong, custom wordmark that anchors the identity, complemented by a gritty, expressive illustration style. The aim was to reflect the intensity and excitement of open-fire cooking; messy, primal and full of flavour. A custom texture inspired by smoke was developed and applied across all touchpoints to create a cohesive, atmospheric feel.

The colour palette was deliberately restrained. This approach not only reinforced the sensory identity of the event but also gave space for individual vendors to stand out, allowing their own branding to coexist harmoniously within the festival environment.

The result is a flexible, impactful visual identity that celebrates BBQ in all its smoke and glory.