Soda Start Up Brand Identity

Client: Sodie
Service: Brand Identity

Sodie came to us as a new Dubai soda start up with a clear mission: create a healthy, hydrating alternative made with natural ingredients, prebiotics, and electrolytes, all with an Arabian twist. What they did not want was to blend into a sea of samey, AI made brands.

Their audience is stylish and on the move, drifting between the beach, the padel court, and the marina. They expect brands with personality, craft, and a sense of lifestyle.

We built the identity around a bespoke hand drawn logo. Its textured lines and subtle vintage feel bring a sense of craft that sets it apart straight away. Small bubbles sit above the “i” and angled letterforms hint at rising fizz, adding a playful lift without overdoing it.

The supporting typography and illustration follow the same thinking. Classic, characterful fonts sit alongside hand drawn artwork that feels unpolished but considered. The result is something premium in a more human, understated way.

It gives Sodie real cut through. Distinctive, memorable, and made to connect with its audience. Crafted, not copied. Premium, not predictable.