Thai Restaurant Brand Identity

Client: Soi Mama
Service: Brand Identity

Soi Mama is a new Thai restaurant in Norwich with a bold, no apologies menu. The brief was to create an identity that felt like a dive bar meets a late night canteen, neon lit, spicy, fun, and unmistakably Bangkok.

We took cues from the city after dark. A deep black base sets the mood, cut through with sharp neon hits of colour inspired by glowing signs and busy alleyways. At the centre is a custom logotype, designed as a bespoke typeface that is clean and distinctive, with subtle nods to Thai letterforms.