Fat Whyte Slims Fish & Chips Branding

Client: Whyte Rushen & LAME
Service: Brand Identity

Whyte Russhun and LAME approached us to develop a refreshed brand identity inspired by earlier work we created for their “Fat Whyte Slim” concept. The challenge this time was to evolve the branding from a burger-led offer into a new experience centred around fish and chips..

The updated identity needed to feel familiar yet distinctly tailored to its new context, serving their now world-renowned food at Fatboy Slim’s annual weekender All Back to Minehead. We reimagined the original visuals, expanding the colour palette, refining illustrations, and redesigning layouts to match the energetic, playful atmosphere of the event.

The brand rollout began pre-event across social channels and the online ordering system, setting the tone and building appetite. At the live event, the refreshed designs were applied across all touchpoints, including branded packaging, T-shirts, on-site screens, and menus, creating a cohesive, standout food experience for festival-goers.